|Fondazione Francesca Rava - Haiti [Francesca Rava Trust]|
Bracco actively takes part in the Francisville (Haiti) project, created by Fondazione Rava. This business initiative aims at saving thousands of children by helping the development of companies producing basic goods and services, which are then sold/offered in local markets at fair prices. In this way jobs are created and know-how is transmitted.
The collaboration with this Trust developed after the earthquake that struck Haiti in 2010. Funds were donated by the employees (according to the agreement between trade unions and Confindustria). 500,000 bottles of water and a desalination unit were sent as well.
A partnership between Bracco and Fondazione Rava was started with the aim of carrying out a new project of cause-related marketing.
The marketing of CEBION JUNIOR UP, a new vitamin supplement for children between the ages of 7 and 14, will help Haitian children.